Happy Birthday to CEO of VMXArtist.com
This is another outdated post. On 15th of March 2008, we celebrated Sandra’s Birthday at Delicious KLCC branch. The restaurant name it all, the food is really delicious. The restaurant motto, “Made with Love”. The food is a must try! Hope to go there again. I still my first visit to Delicious was last year with Eri.
The DELIcious Story…a tale about having faith, and the right timing. Abby returned from Hong Kong as a retiree; Benjamin was at a fork in life’s road; Helen believed.
It began a little over two years ago when Abby came back from Hong Kong to enjoy life as a retiree that the subject resurfaced after being dormant for almost 15 years. The subject in question was to set up a little tea house by the side of our, then, five-year-old retail shop. We would make Helen’s famous scones, and Ben’s infamous carrot cakes amongst other little goodies, and Abby would flutter around to make sure everyone was enjoying themselves in our little tea house. We had a very clear vision of what we wanted. The lease was signed; the deposit paid; then the first round of costing for the setup and operations hit us like a ton of bricks. We would have had to sell over hundred thousand sets of scones a month to remain in business. It became apparent that there was something wrong with our vision. So, we made a road trip to Singapore to see what people were getting up to down south, hoping to ignite some ideas of what we could do to enhance our idea of a Tea House.
First Night. We headed straight for BORDERS, thinking we would pick up some restaurant management books. We figured the management point was a great starting point, since between the three of us, beyond a fiery passion for food, had zilch experience in running a food business. Baby steps. The first book “The Idiot’s Guide to Starting a Restaurant”.
Page One read…….. “Twelve Months before the start of business……..” Abby turned green and slammed the book shut. There was a little under twelve weeks before we had to open shop.
So the journey began - the next 12 weeks felt like one continuous down cycle rollercoaster ride. We threw out the idea of Abby and I baking 24/7 in the kitchen. We had to find ourselves a head chef. Believe it or not, this was made possible through one of Abby’s many unknown talents – cyber chatting. With Sabri, our Head Chef in tow, we cooked… And then, we cooked some more. All the hustle and bustle in Helen’s brand new kitchen was cause for curiosity among the neighbors - they thought our household feasted like Emperors in Roman times…up until the point we felt confidant enough to open up invitations to food-tasting sessions.
The vision we had in mind quickly morphed into a new concept. We wanted a place, which served good comfort food sans MSG; where real people could meet and greet sans bourgeois decadence. A destination with sense minus the dollars, making it affordable, because, when real sharing takes place, it tries not to exclude.
So, from the idea of a simple tea house, DELIcious became a full fledged cafe. Twelve weeks later. We opened for business on the 17th of February 2004. Our menu consisted of Pastas, Sandwiches, Salads, Local Delicacies, and of course Desserts – our pride and joy. Looking back, how we managed to cook everything from scratch, in our tiny kitchen, (I have seen Hotel toilets bigger than our kitchen), is beyond my comprehension. But we did it, with the love for good food and the desire to share.
Today, our menu has evolved to include a proper dinner menu. An all-day Breakfast menu on weekends, and brainstorming sessions are underway for a Sunday Brunch. Every day, we travel and seek new ideas or ways to enhance your dinning experience with us. We want DELIcious not just to be a pit stop for food but a destination for a total gastronomical experience. We want to share with you, the joys derived from our family
kitchen, when we bond over food. I’m sure it will be an interesting journey for you too.
Contents taken from Delicious Website
Get to know a lot new friends from the birthday party. It was awesome plus the food and the yummy cake we had. Here we go, pictures time!
Serious Group Photo. All posing nicely before we turn into…..
Tada!
LoL! Kesian Stephen have to hold camera for us. Hehe. Nice to meet you man. 
Get to know Xian Jin and Simonso 
Me and Kim Ong
Here we go, Shaz, Simonso, Myself and Mich
Both of them are so into the Tiramisu’s Heaven/Dreamland. Haha.
Happy Birthday to you Sandra! Sorry for the late post.
Lastly the group photo with the gang.
Thanks Sandra for inviting to your party. It was really fun. Really enjoyed the night. Cheers!
